Effective Date: August 20, 2024

San Diego Trail Company (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and share your information when you engage with our services, including our website, third-party booking platforms, SMS communication, and customer support channels.

1. Information We Collect

We collect information in the following ways:

1.1 Website Usage

• Personal Information: When you submit forms on our website, we may collect your name, email address, phone number, and any other information you choose to provide.
• Cookies and Analytics: We collect data on how you interact with our website, including IP addresses, browser types, and pages visited.

1.2 Booking Services

• Booking Information: We collect your name, contact information, and payment details when you book services through our third-party platforms.
• Third-Party Data Sharing: Our booking partners may share your information with us to facilitate reservations.

1.3 SMS Notifications and Updates

• Contact Details: When you opt in for SMS communications, we collect your phone number and consent details.
• Engagement Data: We track how you interact with SMS messages, including whether messages are opened, clicked, or responded to.

1.4 Customer Service

• Inquiry Details: When you contact us through our support channels, we collect your name, contact information, and the content of your inquiry.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Website and User Experience

• To enhance our website’s functionality and performance.
• To respond to inquiries submitted through our contact forms.

2.2 Booking Services

• To manage your reservations and provide booking confirmations and updates.

2.3 SMS Communications

• To send promotional offers, updates, and reminders with your consent.
• To comply with regulatory requirements for communication and data management.

2.4 Customer Support

• To respond to your inquiries and improve our services based on trends in customer feedback.

3. Sharing Your Information

We do not sell your personal information. However, we may share your data under the following circumstances:

3.1 Service Providers
We work with trusted partners who help us manage operations such as SMS delivery, website hosting, and booking management. These providers are contractually bound to protect your information and only use it for the agreed services.

3.2 Legal Obligations
We may disclose your information to comply with legal requirements, including responding to subpoenas, court orders, or government requests.

Important Note: No mobile information will be shared with third parties for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Your Choices and Rights

4.1 Opting Out of SMS Communications
You may unsubscribe from SMS messages at any time by replying “STOP” to any message you receive.

4.2 Managing Cookies
You can adjust your browser settings to manage how cookies are used. Note that disabling cookies may impact your experience on our website.

4.3 Updating Your Information
You can update or correct your personal details by contacting us directly through our website or by reaching out to customer support.

5. Data Security

We implement industry-standard measures to protect your personal information. However, no online transmission can be guaranteed fully secure. While we take precautions to safeguard your data, we cannot ensure absolute security.

6. Data Retention

We retain your information only as long as necessary to provide services or comply with legal obligations. For SMS communications, your data will be deleted upon opting out unless retention is legally required.

7. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal obligations. We will notify you of significant updates by posting a revised version on our website with a new effective date.

8. Contact Information

For questions or concerns about this Privacy Policy, please contact us:

San Diego Trail Company
14875 Mina De Oro, Poway, CA 92064
Email: info@sandiegotrailcompany.com
Phone: 858-748-6441